South African Tourism is a statutory body whose main object is to promote tourism to and within South Africa. Although accountable to Parliament in South Africa, South African Tourism is an independent and impartial organization that reports to the Government of the Republic of South Africa through the National Department of Tourism. 

As a South African Government agency operating in China, our organization is expected to operate within the confines of the Public Finance Management Act (PFMA) of The Republic of South Africa, which has been established to ensure transparency, accountability, and sound management of the revenue, expenditure, assets, and liabilities of all South African Government Agencies. Section 217 of the Constitution of the Republic of South Africa, 1996, prescribes that goods and services must be contracted through a system that is fair, equitable, transparent, competitive, and cost-effective, where every potential supplier is allowed to offer goods and services to South African Tourism when needed. 

In consideration of our strategic objectives, the organization has undergone a needs analysis to determine a recommended marketing agency model going forward to be evaluated through an open tender (procurement) process, against SA Tourism’s business requirements.

An invitation is extended to the best South East Asia market agency, that understand the spirit of our brand to submit proposals to be considered for appointment by the South African Tourism Beijing office, on a non-exclusive basis to assist South African Tourism in marketing its tourism offerings, within the marketing disciplines of Public Relation, Consumer Experiential Marketing, Digital Marketing, and, Trade Marketing and etc., for a period of 3 years.

The detailed scope of services and tender requirements has been included in the bid documents for the below tender：

Part A-Tender Conditions - GSA South East Asia Marketing Service

Part B-Scope of Work - GSA South East Asia Market Agency

Part C-Tender Evaluation Process - SEA Marketing Agency Service

Closing date：30 March 2025 at 12h00pm (Beijing Time)

*The bidder(s) can make enquiries in writing to Simon Wang via email at simon@southafricantourism.cn  Bidder(s) must reduce all telephonic enquiries to writing and send them to the above email address.